Connected Media Planning Manager
631196
Greater London
Permanent - Full-Time
Marketing / PR / Events - Other
jelli is delighted to be working with a market-leading global FMCG food and beverage company. With well-known brands sold in over 120 markets, this B Corp organisation is on a mission to drive a more sustainable future.
  
At the core of this business is its focus on helping its people succeed. This is reflected throughout the organisation where they pride themselves on building an inclusive and empowering culture. 

What’s it all about?
As the Connected Media Planning Manager you will lead the planning of the marketing campaigns across all media touchpoints. You will support the development of integrated, always-on media plans for well-known UK and Ireland beverage brands; delivering on brand objectives, ROI and brand equity targets.

This role is flexible with hybrid working currently in place. The role is in London but occasionally there may be a need to travel to other offices in the UK. 

What you will be doing:
  • Developing connected campaigns that drive reach, engagement and participation.
  • Planning and executing campaigns across priority channels such as websites and social media.
  • Ensuring plans seamlessly connect across retail media, D-commerce and shopper to deliver efficiency of spend and drive conversion rates.
  • Contributing to briefs, providing feedback on responses and building connected activation plans.
  • Building campaigns for all media channels, including PR, Social, Websites and Email.
  • Building effective relationships with the media agency.
  • Establishing strong internal stakeholder relationships. 
  • Providing post-campaign analysis, reporting on learnings and performance.
  • Responsible for a media budget.
  
What we need from you:
  • Proven experience in a media planning and digital marketing role, ideally within FMCG.
  • Experience within Retail Media, Ecommerce and Shopper ecosystems.
  • Skilled in developing campaigns that deliver brand goals across the full funnel. 
  • Planning and activation experience across all channels including - TV, BVOD, VOD, OOH, display, Search, Social, PPC and SEO.
  • Strong understanding of addressable media, audience targeting and enrichment. 
  • Strong project management skills and a critical eye for detail.
  • Accountable and results-driven.
  • Stakeholder management experience.

What can you expect?
Location: London
Working Type: Hybrid 
Benefits: Competitive salary and benefits

This is a fantastic opportunity for someone to join a B Corp organisation, looking to make a real difference for their employees and to the food and beverage industry.

jelli Group (and our clients) value a diverse workforce, and are committed to supporting inclusion and diversity together. We celebrate people’s different abilities, sexual orientation, faith, ethnicity and gender. Everyone is welcome and supported in their recruitment journey with us.

Please let us know if there’s anything we can do to accommodate you fully participating in the recruitment or interview process.

By applying for this role you are agreeing to us storing and processing your personal data for work seeking purposes. We build strong relationships based on transparency, please take the time to understand your rights and how we capture, store and use your personal data - www.jelligroup.com/privacypolicy
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