Senior Connected Media Planning Manager
Greater London
Permanent - Full-Time
Marketing / PR / Events - Other
jelli is delighted to be working with a market leading global FMCG food and beverage company. With products sold in over 120 markets and brands across three divisions, this organisation is on a mission to drive a more sustainable future, helping to make the world healthier.
At the core of this business is its focus on helping their people succeed. This is reflected throughout the organisation where they pride themselves on building an inclusive and empowering culture. 
What’s it all about?
As Senior Digital and Media Connected Planning Manager you will be responsible for leading the planning of connected marketing campaigns for well known UK and Ireland brands. You will develop integrated, always-on media plans across all channels (paid and organic), delivering on ROI and brand equity targets.
This role is flexible with hybrid working currently in place. The role is London based but occasionally there may be a need to travel to other offices in the UK.
What you will be doing:
  • Working closely with the Comms team to develop connected campaigns that drive engagement and participation
  • Planning and executing campaigns across priority channels such as websites and social media
  • Ensuring plans seamlessly connect across retail media, D-commerce and shopper 
  • Overseeing briefs, providing feedback on responses and building connected activation plans
  • Building campaigns for all media channels, including PR, Social, Websites and Email
  • Building effective relationships with internal media agency
  • Establishing strong internal relationships
  • Providing post campaign analysis, reporting on learnings, working with media analyst to report on campaign performance
  • Responsible for media budgets
What we need from you:
Key Skills/Experience:
  • Proven experience in a similar media planning role, ideally within FMCG
  • Experience within Retail Media, Ecommerce and Shopper ecosystems
  • Demonstrable experience in developing campaigns that deliver brand goals across the full funnel 
  • Planning and activation experience across all channels including - TV, BVOD, VOD, OOH, display,Search, Social, PPC and SEO
  • Strong understanding of addressable media, audience targeting and enrichment 
  • Strong project management skills and a critical eye for detail 
  • Demonstrable creative and commercial approach to planning and delivering campaigns 
  • Cross functional leadership experience

What can you expect?

Location: London
Working Type: Hybrid 
Benefits: Competitive salary and benefits
This is a fantastic opportunity for someone to join a BCorp organisation, looking to make a real difference for their employees and to the food and beverage industry.
jelli Group (and our clients) value a diverse workforce, and are committed to supporting inclusion and diversity together. We celebrate people’s different abilities, sexual orientation, faith, ethnicity and gender. Everyone is welcome and supported in their recruitment journey with us.
Please let us know if there’s anything we can do to accommodate you fully participating in the recruitment or interview process.
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